Earlier this year, Everards ran a competition, giving customers the opportunity to name two of their seasonal ales. The appropriately named Hazy Daze was named by John and Di Rozentals of Loughborough.

Erika Hardy, Everards Marketing Manager said: “As Hazy Daze is a summer release we were looking to embody that summery feeling and the name truly reflects that. We used the champagne yeast so that we could produce a premier cru version of a continental wheat beer.”

“At Everards we are committed to being innovative and exciting. Our customers have been very loyal, so we strive to reward them with an increasing range of real ales.”

As with all Everards cask ale brands, Cyclops tasting notes for Hazy Daze have been developed by the company. These enable licensees, bar staff and consumers to learn more about the beer and compare it to others in the range with straightforward descriptions of the product’s style, appearance, smell and taste.

Everards Brewery has a pub estate of 166 houses around the Midlands, all of which are run under the Everards banner as individual businesses by the licensees. The pubs vary widely from city centre venues to traditional village pubs.