The LocAle scheme was created here in the Nottingham Branch in 2007.
The catalyst was the buy out and subsequent closure of Hardy & Hansons
by Greene King. They then started brewing various
H&H beers at Bury St. Edmunds and transporting
it all the way back to Nottingham. This led to thinking
about the miles that the beer was traveling. Hence we coined
the phrase"Beer Miles".

The Locale scheme is for a pub to always stock at least one real ale
brewed at a brewery no more than 20 miles from door to door (this may vary
in other camra branch areas).
Encouraging pubs to sell local beer reduces the "beer miles" thus benefiting
the environment.
It ensures more variety and diversity to the consumer, and hence better
sales for the pub.
It helps sustain the local micro brewers.
It benefits the local economy.

Though initially the scheme was only in the Nottingham area it has recently been rolled out nationally,
more and more branches are now signing up to it. It was at this stage it was re branded to CAMRA LocAle and you should now start to see LocAles up and down the country.

The Nottingham branch now have 112 pubs signed up to the scheme.